When it comes to SEO services in Sri Lanka, it is simply not enough to go with standard strategies and techniques. Times are changing very fast, and with it so is user behavior. The way people perceive things, including brands and business Vancouver Seo , is far different from what it was just a few years ago. What used to be a successful marketing technique a few years ago, can now be obsolete.
When it comes to any SEO company in Sri Lanka, these talented experts are always delving into the latest technologies and strategies being adopted the world over to increase organic performance for their clients. One such strategy that many of these specialists are now using and including in their SEO packages in Sri Lanka, is blogging.
If you have browsed the internet looking for products or anything else, you would have definitely come across blogs. They are now considered to be an integral part of any website, giving valuable information to their customers or users. A blog post is essentially an article and can contain content in the form of text, photos videos, or even infographics. On a website, each blog post goes as an individual page on the site.
When you own a website, you want more and more people to know about your business through your website. What SEO does is help you rank in the first pages of Google search engine results for certain industry-specific search terms that people use? Let’s face it; when you search online for something, when was the last time you went further than the third page in Google? Well, this is why SEO tried to rank your website on the first page so that it creates more visibility for your brand or business. The more people see you, the more they will click on your site, thus creating more traffic which can convert into actual sales for your business.
Google crawlers might miss some of your content if the structure of your website isn’t clear, making it impossible for people to find it. Your visitors will also be more likely to leave your site and go somewhere else if it has a bad structure. As a result, Google will downgrade your website based on these statistics, which will result in less traffic, decreased time spent per visitor, and lower conversion rates for online retailers. Make content creation a priority.
Create the structure of your website by linking within it: To begin, each new piece of content must have an internal link. If not, it becomes content that cannot be used. This indicates that it is not connected to the remainder of your website. Google’s crawlers and visitors struggle to locate abandoned content. Crawlers may either miss a piece of content or consider it less important, resulting in a lower ranking if it isn’t linked to the rest of your website.
In general, linking pages on your website accomplishes two primary goals: It makes it easier for visitors to navigate and, as a result, stay on your website, and it helps crawlers understand and rank your website better.
Establish a network of external backlinks of high quality: The evaluation of your website by search engines is heavily influenced by backlinks. However, backlink quality is now more important than ever than quantity. Website owners should create high-quality content that will generate backlinks on its own rather than spending money on low-quality links that will hurt traffic. Establishing relationships with large and small businesses in relevant industries can also help you expand your backlink profile.
Improving the speed of your website is one of the best SEO tips for gaining and maintaining traffic. Google has made it clear that site speed plays a role in how websites are ranked. Additionally, research indicates that traffic decreased by 20% for every half-second delay in page loading time. This indicates that removing components that slow down your website is essential for entrepreneurs to ensure customer and search engine satisfaction. Some useful instruments include:
Stop using JavaScript 6 by compressing images and making money for your browser. Get rid of unnecessary CSS elements. Always start with mobile.
In the summer of 2018, Google started using mobile first indexing. However, since mobile traffic outpaced desktop traffic in 2016, designing websites for mobile devices has been a primary focus for web designers. Even if you’re working on a desktop computer, it’s still important to design a responsive mobile website when creating content or designing a website. This necessitates placing an even greater emphasis on mobile user experience and mobile-friendly site structure.