The production of slots has become an increasingly competitive market in recent years. Not long ago, in the 1970’s, approximately 90 percent of the market was owned by one company, Bally Gaming Systems. Therefore, during that time, if you were to play a slot machine it is most likely that you were playing one made by Bally. Now there are well over a dozen slot machine manufacturers in the market, including software designers that create slot machines for online casinos. Following, though not a comprehensive list, is a sample of some of the biggest names in the field of traditional slot machine manufacturing.
AC Coin & Slot was founded in 1978 in Pleasantville, New Jersey. I don’t know about you, but when I watched Reese Witherspoon and Tobey Maguire in Pleasantville, I had no idea the town was real. I certainly didn’t think it was in New Jersey, though parts of the Garden State seem pleasant enough. Any way, AC Coin & Slot started building slot machines around the same time gambling was legalized in New Jersey and currently, in addition to selling their own slots, are the exclusive distributor of slots made by International Game Technology in Atlantic City.
Aruze Corporation, based in Japan, produces slot machines and other products. They are licensed to manufacture and distribute slot machines in Nevada, New Jersey and Mississippi. Aruze Gaming America, their U.S. branch, is based in Vegas and is a 100%-owned subsidiary.
Atronic Americas is not, like you might expect, a company based in North, South or Central America. It’s actually a German company. For some reason, they didn’t think Atronic Deutchland sounded good. It has a nice ring if you ask me. Anyway, the company began in 1994 slot and has become the third-largest slot machine manufacturer in the world.
Bally Gaming Systems is the original big boy on the scene. Started in 1968, it has operated under a variety of names, including Bally Technologies, and manufactured the first multi-coin slot and the first video multi-coin slot. Though they don’t have a stranglehold on the market like they used to, Bally is still a dominant name in the industry. They are not related to Bally Total Fitness.
International Game Technology (IGT) is a manufacturer based on Reno, Nevada, home of Lieutenant Jim Dangle and his fine deputies. IGT is a multinational corporation, with branch offices located across the globe and is the largest slot machine manufacturer in the world. They were an innovator in popularizing wide-area progressive slots and created a ticketed system called EZ-Pay.